Monopolistic price setting is also reflected in the way bids are working, as Google is also setting the minimum threshold to enter the auction. Another harmful

Monopolistic price setting is also reflected in the way bids are working, as Google is also setting the minimum threshold to enter the auction. Another harmful market practice is squeezing extra advertising dollars from businesses, by taking away the knowledge where the money goes and control over how it's distributed (Google Play campaigns). By doing this Google managed to allocate the stream of money across their other services (e.g. YouTube), even if advertisers don't want to do that. Since it's automated, they have no choice.