The issue is that the company who's making the coveted product is in an excellent position with the hype that's generated by product literally flying off the sh

The issue is that the company who's making the coveted product is in an excellent position with the hype that's generated by product literally flying off the shelves. It's like a nightclub. They could let in everyone but they would rather have a queue outside because scarcity generates hype. There's a product seemingly every holiday season that is THE hype product, whether it's Furbies, the Wii or the graphics card du jour. Let the market handle it in this instance.