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I am not disagreeing with you, but I wanted to point out also that if there is collusion between Google and Facebook for pricing advertising, then, doesn’t the
by mark_l_watson 6y ago
I am not disagreeing with you, but I wanted to point out also that if there is collusion between Google and Facebook for pricing advertising, then, doesn’t the consumer end up paying more for purchases because advertising costs are factored into product pricing?
- astrange 6y agoThat assumes the amount of advertising is constant, but buyers could simply purchase less, so I don't think it's necessarily true.
- prepend 6y agoIt assumes advertisers have fixed ad budgets and get fewer impressions for the same amount of money.
- adrr 6y agoThat’s going to be hard to prove. You’ll need to prove the cost of marketing went up when it actually got cheaper due advances in targeting. Google has a legitimate argument that owning vast digital properties allows them to provide more effective targeting and a cost savings to companies.