From the article: The technique of data normalization is about correct ways of partitioning the data among tables to minimize data redundancy and maximize the s

From the article: The technique of data normalization is about correct ways of partitioning the data among tables to minimize data redundancy and maximize the speed of retrieval. The part about minimizing data redundancy is fine, but I'm not so sure I agree that normalization is really about maximizing speed of retrieval. As we're seeing with high traffic sites, normalization is proving to be one of the biggest bottlenecks because of all the joins it requires.