What? Color film can do color, and took off because a lot of people wanted to see their memories in color. Infrared film can do infrared colors, and people who

What? Color film can do color, and took off because a lot of people wanted to see their memories in color. Infrared film can do infrared colors, and people who need to see those colors use it and to them is invaluable, but that need is not a mainstream need. VR is infrared film.