> It is extremely easy to connect GA data with Google's data. It's extremely easy and Google do an exceptionally poor job of explaining what's going on under t

> It is extremely easy to connect GA data with Google's data. It's extremely easy and Google do an exceptionally poor job of explaining what's going on under the hood. > From a GDPR perspective using Google Analytics is still problematic because of Schrems II. That and the fact that the British regulator last year explicitly called out Analytics as not being valid without a GDPR level of sent before tracking is enabled.