The kebab shop around the corner won't think about "making a website", they won't try to find out whether it's easy or not. But they are personally on Fb, so th

The kebab shop around the corner won't think about "making a website", they won't try to find out whether it's easy or not. But they are personally on Fb, so they will easily click "create page" and fill in their opening hours and upload a smartphone photo of their menu card and their store front. It's extremely frictionless, and easy to start tiny.