> It’s the same for most services. You’re not competing against the other players in your industry. You’re fighting for attention with Minecraft and Mario. Ther

> It’s the same for most services. You’re not competing against the other players in your industry. You’re fighting for attention with Minecraft and Mario. There are only 24 hours in the day – who does the customer choose to spend it with? I went to PAX 2012 and they had a panel literally called, "Free-to-Play Games: Brilliant, Evil, or Brilliantly Evil?". I directly asked the question of how they were going to deal with attention being the currency and competing with each other. Especially given that there was a limited amount of attention, while money can be easily spent in parallel. I don't remember receiving any kind of satisfactory answer.