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If a business exists solely due to the fact that general population isn't aware they are being tracked across the web, then it is game over. No business built

If a business exists solely due to the fact that general population isn't aware they are being tracked across the web, then it is game over. No business built on unawareness is long term sustainable.

dcolkitt 6y ago
This presupposes that consumers are unaware rather than apathetic. Only one in six baby boomers have ever even bothered[1] to adjust the privacy settings on their phone. That takes all of five minutes, and most can't be bothered. [1] https://www2.deloitte.com/us/en/insights/industry/retail-distribution/sharing-personal-information-consumer-privacy-concerns.html https://www2.deloitte.com/us/en/insights/industry/retail-dis...
- pseudalopex 6y ago
  It's a conditional statement. Those businesses will suffer if people care and become aware. They won't suffer if people are aware and don't care. The survey only covered the the last 12 months. How often do you have to adjust your phone settings? 47% of all respondents adjusted their phone privacy settings. Why single out the oldest group? 64% deleted or didn't download specific apps because of privacy concerns. At least 28% refused to take another survey because of privacy concerns. Who knows how many refused to take that survey? It was 2016. Only about 60% of Americans had a smart phone.[1] You presuppose people are apathetic not resigned. "Google has most of my email because it has all of yours."[2] [1] https://www.statista.com/statistics/201183/forecast-of-smartphone-penetration-in-the-us/ https://www.statista.com/statistics/201183/forecast-of-smart... [2] https://mako.cc/copyrighteous/google-has-most-of-my-email-because-it-has-all-of-yours https://mako.cc/copyrighteous/google-has-most-of-my-email-be...
  - pseudalopex 6y ago
    61% of iPhone users said default privacy settings were a significant factor. Half of iPhone users didn't know about IDFA. 61% of the half who did didn't know how to disable it.[1] [1] https://foundation.mozilla.org/en/blog/what-half-of-iphone-users-dont-know-about-their-privacy-new-poll/ https://foundation.mozilla.org/en/blog/what-half-of-iphone-u...

If a business exists solely due to the fact that general population isn't aware they are being tracked across the web, then it is game over. No business built on unawareness is long term sustainable.

dcolkitt 6y ago

This presupposes that consumers are unaware rather than apathetic. Only one in six baby boomers have ever even bothered[1] to adjust the privacy settings on their phone. That takes all of five minutes, and most can't be bothered. [1] https://www2.deloitte.com/us/en/insights/industry/retail-distribution/sharing-personal-information-consumer-privacy-concerns.html https://www2.deloitte.com/us/en/insights/industry/retail-dis...

pseudalopex 6y ago
It's a conditional statement. Those businesses will suffer if people care and become aware. They won't suffer if people are aware and don't care. The survey only covered the the last 12 months. How often do you have to adjust your phone settings? 47% of all respondents adjusted their phone privacy settings. Why single out the oldest group? 64% deleted or didn't download specific apps because of privacy concerns. At least 28% refused to take another survey because of privacy concerns. Who knows how many refused to take that survey? It was 2016. Only about 60% of Americans had a smart phone.[1] You presuppose people are apathetic not resigned. "Google has most of my email because it has all of yours."[2] [1] https://www.statista.com/statistics/201183/forecast-of-smartphone-penetration-in-the-us/ https://www.statista.com/statistics/201183/forecast-of-smart... [2] https://mako.cc/copyrighteous/google-has-most-of-my-email-because-it-has-all-of-yours https://mako.cc/copyrighteous/google-has-most-of-my-email-be...
- pseudalopex 6y ago
  61% of iPhone users said default privacy settings were a significant factor. Half of iPhone users didn't know about IDFA. 61% of the half who did didn't know how to disable it.[1] [1] https://foundation.mozilla.org/en/blog/what-half-of-iphone-users-dont-know-about-their-privacy-new-poll/ https://foundation.mozilla.org/en/blog/what-half-of-iphone-u...