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The Consumer Protection from Unfair Trading Regulations (2008) makes it clear that it is illegal: > 28. Including in an advertisement a direct exhortation to

• dragonwriter 6y ago
  You can spam kids with ads for things without a direct exhortation to buy or persuade their parents to buy, with zero reduction in effect. The knowledge that a thing exists and the indication that it has desirable traits works perfectly well (just as it does for adults); children don't need to be told to persuade their parents to get it for them, persuading their parents to get them things they have been convinced they want is what kids are programmed to do. That regulation is, like, the definition of making a show of doing something about a problem while doing absolutely nothing at all.