I think that you are right that the ad formats on Facebook are a lot more effective, but I'd also argue that they have orders of magnitude more data, and more o

I think that you are right that the ad formats on Facebook are a lot more effective, but I'd also argue that they have orders of magnitude more data, and more opportunities to serve ads to anyone because of their scale. Most ad networks have a semi-random set of properties and limited ability to track and tailor when compared to what is possible when you are logged into an app and spending all of your time there.