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The front-page is pretty unclear, but if you open the documentation page, it is fairly clear: https://vercel.com/docs https://vercel.com/docs > Vercel is a cl

by naavis 6y ago

The front-page is pretty unclear, but if you open the documentation page, it is fairly clear: https://vercel.com/docs https://vercel.com/docs > Vercel is a cloud platform for static sites and Serverless Functions that fits perfectly with your workflow. It enables developers to host Jamstack websites and web services that deploy instantly, scale automatically, and requires no supervision, all with no configuration.

CyberRabbi 6y ago
I still have no idea what it is after reading that blurb. AWS “fits perfectly” with my workflow so in concrete terms how is this different?
- deleted 6y ago
  [deleted]
- gk1 6y ago
  Marketing is responsible for communicating value to their users and buyers, not the entire population. Consider the possibility that if you can't wrap your mind around a product even after several explanations, maybe you're not the target audience. I don't mean this in a negative way, and concede that Marketing often fails to even get their users and buyers to understand.
  - jariel 6y ago
    This is the wrong answer (and maybe a little condescending) because the product is targeted at the widest of tech audiences. Vercel is failing on communications a little bit. They don't have some highly specialized tech that 'nobody should understand' - they're literally making tech for the front-end masses, basically 'tech commoners'. There are literally a handful of people on this page saying 'what does this do?' - how often do you see that on an HN page? Anyone in tech, should be able to plainly understand what every other tech companies does, within a few sentences. Some of it might need to be abstracted, and some of it may not fit very well into a sentence - but at least the Wikipedia version should be clear. Explaining Next - the frame work in slightly more mechanical terms, and then, separating the notion of 'hosted service' would be great. (If that's what it is, because frankly I'm not even sure). If you go to vercel.com - nowhere does it really say 'what it is'. The introduction is 'Vercel combines the best developer experience with an obsessive focus on end-user performance. Our platform enables frontend teams to do their best work.' That is 'bad communication' because it's completely not informative. Sometimes marketing speak lingers on 'why it's great' - fair enough, but that statement above isn't even that, it's secondary jargon. 'We enable teams to do their best work' <- no place in communications unless you really need to fill a panel with something. It needs some work.
  - CyberRabbi 6y ago
    I did consider that possibility but as someone whose entire career has been involved in various parts of web development I figured I should be able to at least get a general understanding of where they fit in the stack. If someone like me isn’t a potential customer then who is?

by naavis 6y ago

CyberRabbi 6y ago

I still have no idea what it is after reading that blurb. AWS “fits perfectly” with my workflow so in concrete terms how is this different?

deleted 6y ago
[deleted]
gk1 6y ago
Marketing is responsible for communicating value to their users and buyers, not the entire population. Consider the possibility that if you can't wrap your mind around a product even after several explanations, maybe you're not the target audience. I don't mean this in a negative way, and concede that Marketing often fails to even get their users and buyers to understand.
- jariel 6y ago
  This is the wrong answer (and maybe a little condescending) because the product is targeted at the widest of tech audiences. Vercel is failing on communications a little bit. They don't have some highly specialized tech that 'nobody should understand' - they're literally making tech for the front-end masses, basically 'tech commoners'. There are literally a handful of people on this page saying 'what does this do?' - how often do you see that on an HN page? Anyone in tech, should be able to plainly understand what every other tech companies does, within a few sentences. Some of it might need to be abstracted, and some of it may not fit very well into a sentence - but at least the Wikipedia version should be clear. Explaining Next - the frame work in slightly more mechanical terms, and then, separating the notion of 'hosted service' would be great. (If that's what it is, because frankly I'm not even sure). If you go to vercel.com - nowhere does it really say 'what it is'. The introduction is 'Vercel combines the best developer experience with an obsessive focus on end-user performance. Our platform enables frontend teams to do their best work.' That is 'bad communication' because it's completely not informative. Sometimes marketing speak lingers on 'why it's great' - fair enough, but that statement above isn't even that, it's secondary jargon. 'We enable teams to do their best work' <- no place in communications unless you really need to fill a panel with something. It needs some work.
- CyberRabbi 6y ago
  I did consider that possibility but as someone whose entire career has been involved in various parts of web development I figured I should be able to at least get a general understanding of where they fit in the stack. If someone like me isn’t a potential customer then who is?