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I'm curious as why Facebook is so much more effective, and I agree from personal experience that it is. In theory a display ad network has all the user web brow
by marcinzm 6y ago
I'm curious as why Facebook is so much more effective, and I agree from personal experience that it is. In theory a display ad network has all the user web browsing behavior so should have a good user profile. So the ads should be almost as targeted. However the ad format is very different and I believe that benefits Facebook greatly in terms of smaller businesses (more constrained creative so less work, interactive, can respond to users, etc.).
edit: Also, a display ad shown across the web will never blend in with the style of every webpage it's shown on while a Facebook ad will inherently do so.
- kbos87 6y agoI think that you are right that the ad formats on Facebook are a lot more effective, but I'd also argue that they have orders of magnitude more data, and more opportunities to serve ads to anyone because of their scale. Most ad networks have a semi-random set of properties and limited ability to track and tailor when compared to what is possible when you are logged into an app and spending all of your time there.