>Many in the small business community have shared concerns about Apple's forced software update, which will limit businesses' ability to run personalized ads an

>Many in the small business community have shared concerns about Apple's forced software update, which will limit businesses' ability to run personalized ads and reach their customers effectively. But Facebook doesn't really lose "personalized ads"; what's changed is that the Apple iOS user must opt in to IDFA tracking to get FB's personalized ads. So that's the issue: FB would rather that Apple join the duplicity and serve FB's needs more than the iOS customer. In other words, FB wants Apple to cooperate and make personalized ads a dark pattern and hidden default -- instead of it being out in the open and transparent as a customer choice. I'm not against advertisement. I sometimes even pay to see advertisements. (E.g., when I pay for a ticket to a Home & Garden show at a convention center, I'm paying to have booth exhibitors "advertise" their new products to me.) It's ok for Facebook to serve ads. They should do it in a more transparent way and this iOS 14 change to explicit IDFA is more consumer friendly and ethical.