I seem to remember Netflix saying their biggest competitor was sleep as well. I wonder if there is an economics model for a kind of product that competes again

I seem to remember Netflix saying their biggest competitor was sleep as well. I wonder if there is an economics model for a kind of product that competes against not other products, but against a users needs and behaviour. Kind of like a "radical monopoly" before it gets there. On designing the products, Nir Eyal's "Hooked," model describes them.