"It is illegal to market to kids,[...]" I only know the UK law (a little), but from Consumer Protection Regulations 2008 it's often technically illegal to dire

"It is illegal to market to kids,[...]" I only know the UK law (a little), but from Consumer Protection Regulations 2008 it's often technically illegal to directly market to children. No idea whether it's really been applied, but there is also a bunch of regulation and industry guidelines that limits marketing in practice. This was an implementation of an EU directive concerning unfair practices, so presumably similar laws apply in other European countries. (Inevitably this is a bit slippery, but as I understand it there are a number of very common marketing tactics that are specifically outlawed. Some countries like Sweden have just banned advertising aimed at children)