> For advertising and behavioural tracking cookies, consent is required if it's tracking your personal data to the level of individually identifiable people, bu

> For advertising and behavioural tracking cookies, consent is required if it's tracking your personal data to the level of individually identifiable people, but frankly they shouldn't be doing that. And one is not obliged to agree for using the service. Of course, US FAANG companies try to create a kind of backlash, also things like when Amazon tries to force users to use credit card payments when other payment methods like bank transfer in advance work fine. But on the other hand, there is a noticeable increase in web shops in the EU which, for example, do not require any account creation at all - put something into the shopping cart, go to check-out, enter your address, enter your SEPA direct debit number, done. It is much faster and serves me as a customer better. And no GDPR consent form needed, as all the processing is only for what is needed to do the payment and the delivery.