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> nowadays raw (or indeed the ever-shouting all-caps “RAW”) is primarily a marketing term used to denote lossily processed data left and right (ProRes RAW, BRAW
by throwaway9d0291 6y ago
> nowadays raw (or indeed the ever-shouting all-caps “RAW”) is primarily a marketing term used to denote lossily processed data left and right (ProRes RAW, BRAW, Sony’s “raw” .arw files that in fact come lossy from some cameras)
That does happen but I don't agree that it's "primarily" used that way. Canon and Nikon are still dominant and still use it to refer to uncompressed raw images.
- strogonoff 6y agoMy exposure to this issue was mostly through mirrorless cameras (where Sony has been huge) and raw video capture formats (I almost got a BMPCC this year, but at the last moment found out that they have entirely dropped support for CinemaDNG and replaced it with compressed BRAW). I was not at all expecting raw capture to mean something else here compared to DSLR world, so I guess my disappointment shows.