I’ve been wondering about whether it should be something implemented in the browser too. Instinctively I feel that better browser tools would be beneficial, but

I’ve been wondering about whether it should be something implemented in the browser too. Instinctively I feel that better browser tools would be beneficial, but it’s an odd problem that we are trying to solve. I am not even sure we understand the root issue. Some companies want to use the web to try to change users behaviour, and many users want those companies to change their behaviour. That’s not a solvable problem, it’s a circular reference bug. So maybe better tools might actually make it worse, in a race to the bottom sort of situation. My main concern is that the consent forms, however well meaning they might be, are creating a horrible environment. There are lots of perverse incentives for people to ruin the web experience. Some players stand to gain a lot from a horrible web environment. For example ones that have competing information products. I’m increasingly thinking it would be better to just not have consent forms, and with better browser tools, people would hopefully go to websites that treated them well.