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Your best marketing people are your current users. Reach out to your fans and consider offering some incentive for them to sign-up their friends and family if
by dwd 6y ago
Your best marketing people are your current users.
Reach out to your fans and consider offering some incentive for them to sign-up their friends and family if they are not doing that already. Something like get 6 months free for each new account that you refer when they sign up for a year.
All it would cost to implement is a carefully worded email and messaging in the user's dashboard and the time to build in how you want to track the referrals - whether your users each get an individual coupon code they can share with family and friends or have a built-in function (personally I find "share with a friend" emails to impersonal and more likely to be ignored).
- vezycash 6y agoAdditionally, they could take advantage of email signature - the hotmail growth hack method.
- sanity31415 6y agoCould you elaborate?
- Closi 6y agoThey are suggesting to add a footer to outbound emails that says something like “My privacy was preserved when sending this email by 33Mail. Sign up to 33Mail for free to hide your email address and stop spam”
- vxNsr 6y agoI would be ok with something like this if conversions were traced back to me and I got the "commission"
- Closi 6y agoWell presumably it would only appear on free accounts. And if you are on a free account and want to get paid too... then lol
- vxNsr 6y agoThe more I think about this, the less I like it. the whole point of 33mail is to hide your email address, if you're sending out emails that say "hey this isn't even my real email address, gotcha!" that may not go over well.
- sanity31415 6y agoThank you for the suggestions. We do have a referral program, free upgrade if you refer two people - however referrals only account for 2% of our signups which doesn't really move the needle. We are thinking about trying affiliate marketing through something like Commission Junction, where we would pay affiliates directly for conversions.
- hermitcrab 6y agoI have been making my living selling software online since 2005. I know lots of other people who do the same. We've almost all tried affiliate marketing and almost none of us have had any worthwhile results from it. Affiliate marketing also attracts a lot of bottom feeders and scumbags. For example they will advertise an non-existent discount for your product, stuff a cookie for anyone who finds that 'discount' via web search and then take their affiliate commission if they buys later. Also your LTV is probably too low to attract any decent affiliates. I'm not saying affiliate marketing never works, just that it almost never seems to work for small software companies. So I would put trying it very low on your TODO list. Also don't bother with Google Adwords unless you are prepared to put in some serious effort and money to learning the system. I have also been doing PPC ads for 15 years. During that time the cost per click and the complexity of Adwords has just gone up and up. PPC works best when you have a high LTV and there are clear, unambiguous phrases that convert. Do both of those apply to you? Have you tried partnership? Try approaching someone who already has distribution and a complementary product. See if they will push your product to their existing customers for a percentage. Perhaps a VPN vendor. That might be a case where affiliate marketing could work.
- sanity31415 6y agoThank you, great suggestions. I've had some interest from potential partners, I'll look for other opportunities.
- dwd 6y agoSecond that: the partnership/cross-promotion suggestion is a good idea.