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Yes, most likely! That is a common approach for 'soft bounces' in most list management systems (e.g. MailChimp). The problem here is Gmail has been throwing ou
by petercooper 6y ago
Yes, most likely! That is a common approach for 'soft bounces' in most list management systems (e.g. MailChimp).
The problem here is Gmail has been throwing out "NoSuchUser" errors which are an instant unsub in most systems because Gmail takes repeated delivery to non-existing addresses into account for deliverability purposes.
I'm extremely paranoid about email hygiene, tiny bounce rates and high delivery rates, so we aggressively unsubscribe troublesome addresses (often to the point of getting reader complaints about it) for many reasons beyond that, however.
- Jap2-0 6y agoAh, thanks for the explanation.
- octoberfranklin 6y ago> Gmail takes repeated delivery to non-existing addresses into account for deliverability purposes. I think you mean "reputation purposes"? If so, wow, that sucks. Their opaque rules have conditioned their counterparties to punish Google as hard as possible for a screwup.
- MagnumPIG 6y ago> Their opaque rules have conditioned their counterparties to punish Google as hard as possible for a screwup. Good for karma, bad for everyone though.
- petercooper 6y agoI think you mean "reputation purposes"? That better describes what I was trying to say, yes. Reputation then affecting deliverability. Over 80% of our subscribers use Gmail so to say I'm paranoid about maintaining a good record with them is an understatement ;-) Gmail is a huge weak link for us.