Well, like other designed artifacts, a name should satisfy several criteria well. It shouldn't be too long to be usable, or too short to be readable. It should

Well, like other designed artifacts, a name should satisfy several criteria well. It shouldn't be too long to be usable, or too short to be readable. It should be pronounceable. It should capture its object's purpose fully and at an appropriate level of abstraction. It has to differentiate itself well from other names. Often a whole naming scheme must be worked out, depending on the nature and relationship of the precise things to be named. Changing any one name can create a need for many other names to also be changed, or for the named things to be rearranged or redesigned.