Sure, it's not the same as Google/Facebook but you get my point. I spent 8 and a half years developing a CRM for mobile applications and it's not like I haven't

Sure, it's not the same as Google/Facebook but you get my point. I spent 8 and a half years developing a CRM for mobile applications and it's not like I haven't poked my nose into the petabytes of data. The reality is that people(understand companies) are fighting for app time, that is how much time you spend in their app. Personally I've never used and never will use a dating app for a million and one reasons but I know plenty of people that do and have wasted money on them. Having spoken to them, they do spend most of their time on tinder/okcupid. As far as minutes in app goes, the Match group is unmatched(no pun intended). I'm sure it would raise some eyebrows, if people knew they were spending that much money on one company. I have a friend who has subscription to all of those. I wonder if he realizes that he is spending more on somewhat twisted services offered by a single company than I am on the countless gcp services I use for my personal projects.