> Spotify is winning in music, for example. Jury's still out on that one, Apple Music is making very large in roads, and Spotify is starting to struggle. It q

> Spotify is winning in music, for example. Jury's still out on that one, Apple Music is making very large in roads, and Spotify is starting to struggle. It quite possible for the statement "the US have greater cultural homogeneity than the EU" to true alongside the statement: > European culture is more homogeneous than I think a lot of people in Europe appreciate. And I would argue that's exactly the case. Having been in startup that seriously looked at expanding in the US vs expanding in the rest of the EU (it expanded into the US), I'm confident to say the US is far more homogenous. Interestingly that doesn't necessarily mean that it's easier for an EU company to expand the US rather than the EU. But it does mean that EU startups have a much larger bump in the road than US companies when they're expanding.