3 ms·
Buying Skype might have been the first smart thing Microsoft has done in a while. Skype is a relevant brand to consumers globally, Microsoft just is not anymore
by AJ007 16y ago
Buying Skype might have been the first smart thing Microsoft has done in a while. Skype is a relevant brand to consumers globally, Microsoft just is not anymore. The real question is will Microsoft destroy Skype.
Bing search is another good move Microsoft has made. Adcenter, on the other hand is an embarrassing disaster on its own two feet and an ugly nightmare in comparison to Adwords. Adcenter is like a buggy crashing version of Adwords in 2005. Given that Microsoft provides the only real alternative search engine to Google that is pretty damn pathetic.
I think you hit the nail on the head with the brain drain. The fact is even with a brain drain companies have assets. Apple was effectively a dead company in the late 90s. Microsoft needs this same type of brutally intense focused leadership right now -- not attention deficit disorder look at me showmanship.
- roc 16y agoTrick is, I don't think Microsoft bought Skype for the consumer service. I think it's solely to make Exchange/Lync a better enterprise offering. MS has apparently realized that there's still a huge opportunity following the analog PBX shakeout of the last decade. They've been pushing Lync pretty heavily lately and I think the Skype purchase was made so they can directly address the things people ask for when they're evaluating Lync.