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>This completely changes the game on all kinds of fraud, not just ad fraud. As someone alt-tabbing in from real fraud investigation work, no, it doesn't. Banni
by ABCLAW 6y ago
>This completely changes the game on all kinds of fraud, not just ad fraud.
As someone alt-tabbing in from real fraud investigation work, no, it doesn't. Banning burner phones and reducing banking privacy regulations would move the needle there, but those aren't even on the radar.
"Someone's script opened a page" isn't fraud. Someone built a script specifically to spam click a competitor's ads, by contrast, is.
- closeparen 6y agoBanning devices and identifying groups of accounts which are linked by common devices are two of the most powerful tools that my company’s fraud team talks about. We have nothing to do with advertising. YMMV.
- ogre_codes 6y agoThe advertising identifier is a crappy way to do this though. There are multiple more privacy respecting ways to ban users which work much better. The IDFA can be blanked or reset where other methods like identifierForVendor cannot be reset or bypassed.