> Ad fraud means that advertisers are less willing to pay to be shown on the service, so the service's funding decreases. Ok I agree that ad fraud is hurting p

> Ad fraud means that advertisers are less willing to pay to be shown on the service, so the service's funding decreases. Ok I agree that ad fraud is hurting publishers, as a secondary effect hurting consumers but the damage consumer getting in this current system is much much bigger. This is like saying you continue taking 5x damage, cause 1x damage to your publisher will effect you negative.