3 ms·

>but if you had headless browsers loading the ads on your site no one would be able to tell that those views were not from real users. There is literally nothi

• jefftk 6y ago
  Of course you don't care about it directly, but it is part of a chain that funds things you probably do care about? Advertisers pay publishers to show their ads to real users. Publishers run their sites because they receive money from advertisers. We visit the sites because they're diverting/informative/useful/etc. If the advertisers can't tell whether their ads are instead shown to robots, the whole thing falls apart. I like the trust tokens proposal as a way to exclude bot traffic without tracking: https://web.dev/trust-tokens/ https://web.dev/trust-tokens/
  • isignal 6y ago
    This is an interesting proposal, thanks for sharing.
  • pabs3 6y ago
    Shouldn't advertisers instead care about the acquisition cost per customer and revenue per customer? Do publishers not offer pricing based on these things?