Since you seem persuaded by ends justifying means, realize that better business models are impractical because online surveillance is so easy and lucrative. One

Since you seem persuaded by ends justifying means, realize that better business models are impractical because online surveillance is so easy and lucrative. One of the biggest changes correlated with the rise of web toxicity was the rise of online advertising. Maybe coincidence, but I'd love to see what happens if surveillance becomes the exception not the norm.