Go read Thinking with Type by Ellen Lupton http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/1568989695/ http://www.amazon.com/Thinking-Type-2nd-revis

Go read Thinking with Type by Ellen Lupton http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/1568989695/ http://www.amazon.com/Thinking-Type-2nd-revised-expanded/dp/... Then go and get a Typekit account http://typekit.com/ http://typekit.com/ and start experimenting. Good design (any kind of design, not just web design) requires time and iteration. It's a skill, you have to practise it.