Apple gets on the order of $12 billion a year from Google to make Google Search the default search engine in iOS. All that money comes from ads. It's a lot of

Apple gets on the order of $12 billion a year from Google to make Google Search the default search engine in iOS. All that money comes from ads. It's a lot of money, but it's pocket change for Apple in the scheme of things—$220 billion in hardware revenue and a $2 trillion market cap. Google needs to pay it far more than Apple needs the money. Google knows Apple customers are far more lucrative than Android customers.