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Then I suppose businesses will need to adapt, as businesses have for hundreds of years, either away from relying on advertisements or going back to old-school,
by nvrspyx 6y ago
Then I suppose businesses will need to adapt, as businesses have for hundreds of years, either away from relying on advertisements or going back to old-school, non-intrusive, manual ad placements that don't rely on clicks, targeting, and tracking.
- edmundsauto 6y agoMuch of the adaptation will be disappearing, including a large number of sites that contribute articles that pop up here on HN. Another way would be getting more invasive, like requiring login, before the content gets displayed.
- nvrspyx 6y agoMany of the sites that are featured on HN are not even the actual source of information, which often gets linked in the comments. As for going more "invasive", it's that exact reason that ads are being attacked, so I wouldn't bet on that working out long term either. I also fail to see how logging in inherently leads to revenue, unless we're talking about a subscription service in which case it'll live or die by the quality of the content....or else no one is going to pay.
- edmundsauto 6y agoThis is certainly possible - I am terrible at predicting the future! To clarify the logging in comment: site is free, but they require you to login to view content (what Medium is doing) and now you have a unique identifier that can be used track you across sites when shared locally ("login with Google" effect)