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>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity acro
by fouc 6y ago
>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change.
What about Google? Is Google also unhappy?
- romanovcode 6y agoGoogle is happy as long as google.com is the default search for Safari.
- qz2 6y agoI reckon Apple are working on a solution there...
- exhilaration 6y agoAnd give up $8-$12 billion of pure profit? https://www.businessinsider.com/google-apple-search-deal-doj-antitrust-suit-2020-10 https://www.businessinsider.com/google-apple-search-deal-doj...
- lvass 6y agoI would probably be happy if I were google. It's very, very unlikely they need IDFA to know whoever someone is so this gives them an edge over competition.