> I'm not honestly convinced the fallout from a company being breached is that high The market clearly doesn't care, and so neither do executives. What needs t

> I'm not honestly convinced the fallout from a company being breached is that high The market clearly doesn't care, and so neither do executives. What needs to happen is a household company gets exploited/hacked/pwned/whatever so hard that their entire business collapses, maybe not entirely but significantly. Then the market will price these breaches very differently.