I think Amazon take it less seriously than some of the others. For Netflix, streaming is their entire business. For Disney, HBO and Hulu, it’s the future - they

I think Amazon take it less seriously than some of the others. For Netflix, streaming is their entire business. For Disney, HBO and Hulu, it’s the future - they’d probably rather stick with the old school cable TV, movie theatres, etc. model, but they can see the writing on the wall, and they aren’t going to let streaming take them down. But for Amazon ... it’s more just a perk to package with Prime shipping. They want it to be solid, but it’s always going to be very small for them compared to e-commerce, AWS and their platform for 3rd party sellers, fulfilment, etc. Prime Video revenue is similar for them to their co-branded credit cards, I think? I actually think they have some great content, and a pretty decent app. Their “originals” especially are pretty great - Fleabag, the Boys, the Expanse, all excellent. But yeah, the quality of the app is a bit lower than some of the others, and they have a lot less content than Netflix, because Prime is really not a main focus of their company, more of a nice add-on.