Hum, interesting, that's an angle I hadn't thought of. So it's a comparison to the reliability and durability of cockroaches. To me, it immediately evoked a dis

Hum, interesting, that's an angle I hadn't thought of. So it's a comparison to the reliability and durability of cockroaches. To me, it immediately evoked a disdain to the idea of having cockroaches in my house. So it had a negative association in my head. I wonder how much product names can affect marketing draw, I wonder if product research goes that far.