I think there are a lot of assumptions in here about _why_ certain products and services were created. It is much harder for us to figure this out, looking from

I think there are a lot of assumptions in here about _why_ certain products and services were created. It is much harder for us to figure this out, looking from the outside. For Apple Fitness+, it might sell more watches, but the reason it requires a watch is because the product includes sensors that read useful data during the fitness experience that other devices simply don't have. Given Tim Cook has stated publicly that what Apple wants to be most known for when looking back on the company is improvements to people's health, I don't think Fitness+ was spun up to sell watches. It was created out of a genuine priority for the company to have a certain impact on the world. I also don't believe the purpose of Apple TV+ and Arcade was to create Apple One. It seems like they genuinely are trying to come up with a unique service for these two areas. Apple One is just a bundling. They are also responses to growing problems. Apple Arcade is an answer to the growing problem of in app purchases and advertising. They want to create a pure, fun gaming experience that you can put in front of your kids and not worry about it. I think Apple TV+ is more about business deals required to build the Apple TV app itself. You aren't going to have a seat at the table if you aren't serious about buying and delivering content.