Some points are good but I challenge the assumption that our data is a mess because of “unstructured data”. In fact the one example the author makes is of highl

Some points are good but I challenge the assumption that our data is a mess because of “unstructured data”. In fact the one example the author makes is of highly structured data - salesforce. The issue I see on my end is that we keep buying solutions focusing mostly on functionality and not evaluating how such solutions store and manage the data they produce. Lack of integrated solutions results in complicated data pipelines due to having to jump through a lot of hoops to blend thing together.