I've heard this so often in marketing talks - "it takes 5 touches to make a sale, so that's 4 'no's' you've got to get through to get a 'yes'". Makes me sick. B

I've heard this so often in marketing talks - "it takes 5 touches to make a sale, so that's 4 'no's' you've got to get through to get a 'yes'". Makes me sick. But it clearly works, even though we hate it. So I think the goal is to make it not work. Like any other antisocial behaviour that we'd like to tone down in our society - tax the shit out of it.