I love Simon Sinek! I'd also like to throw in my bid for this book as a great book into copy and product positioning: https://www.amazon.com/Obviously-Awesome-

I love Simon Sinek! I'd also like to throw in my bid for this book as a great book into copy and product positioning: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/ref=sr_1_1?dchild=1&keywords=obviously+awesome&qid=1607975537&sr=8-1 https://www.amazon.com/Obviously-Awesome-Product-Positioning... I know I kept that article super short and sparse but hopefully I get someone to think more critically about how they are doing their copywriting.