The most important aspect isn’t awareness is relevant search results. For power users with all those !bangs and stuff DDG is awesome (me included), but average

The most important aspect isn’t awareness is relevant search results. For power users with all those !bangs and stuff DDG is awesome (me included), but average Joe will not find what he is looking for. Especially local results, Google on that field is ahead of competition by light years. I tried to convert many people who aren’t tech-savvy to DDG, none of them lasted more than a few days.