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> Technical Copywriting: What Engineers Can Learn from Apple’s M1 MacBook Marketing Let's not play too fast and loose with the distinction between technical wr
by finnthehuman 6y ago
> Technical Copywriting: What Engineers Can Learn from Apple’s M1 MacBook Marketing
Let's not play too fast and loose with the distinction between technical writing and ad copy for a technology.
This article wastes times talking around the point: advertisements and sales pitches are not technical writing. Technical writing is about clear and precise communication of complicated and/or detailed ideas. Ads are the opposite, ads are about persuasion. Full stop. End of. If you want to learn ads, learn ads. Do it properly and don't pretend it's something else.
Technical writing can be an input to ad copywriting, but the presence of a graph or chart in an ad does not make it technical writing.
- akumar063096 6y agoGreat clarification! Honestly when I wrote this, I found that a lot of people feel like technical writing and technical copywriting are the same thing (I think this occurs because in most orgs, they are normally 1 person). I usually use this (https://spacebarpress.com/what-is-a-technical-copywriter/ https://spacebarpress.com/what-is-a-technical-copywriter/) when illustrating the difference. I wanted to only speak about technical copywriting and not technical writing (if you feel like that distinction wasn't clear I'd love to hear your thoughts!). However, I feel like most engineers do use technical writing in their website as technical copy and wanted to use Apple as an example how it can be done properly.