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Lower cost-per-click and cost per impression for lower income countries does not mean that companies are avoiding advertising to those populations. It just mean
by manfredo 6y ago
Lower cost-per-click and cost per impression for lower income countries does not mean that companies are avoiding advertising to those populations. It just means people buying ads aren't as willing to spend money to reach those populations. The cost of advertising to populations with lower disposable income has always been lower. This isn't something new to web ads, it's a phenomenon that has existed long before the internet. I'm really not sure where you're going with this line of thinking.
- 6510 6y agoI don't see the add driven free services for all system survive in the long run. Say they start by dedicating more funds (hardware & software) to matching offers to customers with more disposable income. Say the next step is to offer more elaborate services or options to customers with money. Say, some coupon trick, if you buy a product A-Z you get 24 months of service B which is a paid version of the free service that served you the advert. This scheme is already doable with dumb adverts and without hoarding personal data. Its already that you send the poor person a 10% discount coupon for one box of chocolate and the rich person 4 boxes for free, a bottle of wine and a life time 10% discount. Why would the digital world be different?