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Though Apple's marketing chops are always strong, I suspect what really won this Apple skeptic over wasn't Apple's own copy but the chorus of external expert co
by gojomo 6y ago
Though Apple's marketing chops are always strong, I suspect what really won this Apple skeptic over wasn't Apple's own copy but the chorus of external expert confirmations that the M1 was a giant price/performance/power-consumption leap over prior expectations. (And what enabled that was Apple's chip- and systems- engineering.)
- satyrnein 6y agoYeah, of all the times Apple may have won via marketing, this seems like the weakest case. This is more like, Step 1 - Start with a truly world beating product. Step 2 - Just don't screw up the messaging too badly.