> I'm also not entirely convinced that DiRT is more niche than for example Madden I used to work on Madden. Maybe this is non-obvious if you're not in the US,

> I'm also not entirely convinced that DiRT is more niche than for example Madden I used to work on Madden. Maybe this is non-obvious if you're not in the US, but it is hard to understate what a monumental cash cow that product is. It is like Excel is to Microsoft. It's a veritable firehose of money. > really only popular in one country. Sure, but that country has the third largest population in the world, and a greater GDP than the next two countries combined.