"Performance vs. Power" is not something most people are going to understand. It's supposed to indicate greater power efficiency -- more cycles on more cores wi

"Performance vs. Power" is not something most people are going to understand. It's supposed to indicate greater power efficiency -- more cycles on more cores with less power consumption. "Latest Laptop PC Chip" is just deceptive -- and it's confusing, too. How would it look compared to laptops with the Ryzen 4000 mobile series? Not quite as good. They're not obligated to add that, but if a (presumably smaller) business is trying to emulate that marketing strategy, it's not going to work quite so well because smaller businesses have to market in the teeth of skepticism while companies like Apple do not due to their massive brand equity. Apple has seen a massive boost in sales this year for Mac laptops. You could attribute this to Covid and you could partly attribute it to product improvement. I don't think it has much to do with the marketing, which is just Apple boilerplate. How to market CPUs in the contemporary marketplace is really hard in general because they are so much less comprehensible than in the era of "more mhz means more faster / 2 cores better than 1 core / 4 core better than 2 core"). For the huge majority of users, it's nearly incomprehensible. It's not an easy thing to communicate about to the normal market. Talking about battery life and general performance is probably the best that you could do. So I'm not saying that this is an easy thing to present in a Powerpoint, just that I didn't think that Mac's sales strength this year has much to do with their marketing and has more to do with the circumstances of 2020 and the strength of the product itself.