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This is my theory - Dubsmash buyout by Reddit could be purely a bet on short form video content in Indian market. After TikTok was vacated forcibly, Dubsmash an
by Abishek_Muthian 6y ago
This is my theory - Dubsmash buyout by Reddit could be purely a bet on short form video content in Indian market. After TikTok was vacated forcibly, Dubsmash and other homegrown alternatives grew 155% in just 3 weeks[1] and with 30.4M users India is likely the largest market for it.
Reddit might even be able to get its ROI on Dubsmash from just the Indian market.
[1]https://sensortower.com/blog/tiktok-alternatives-growth-india https://sensortower.com/blog/tiktok-alternatives-growth-indi...