3 ms·
Msft couldn't have bought Apple. They needed to have plausible competition in the desktop market to avoid monopoly regulation, etc. There's a good chance Appl
by pragmatic 15y ago
Msft couldn't have bought Apple. They needed to have plausible competition in the desktop market to avoid monopoly regulation, etc.
There's a good chance Apple wouldn't exist without Microsoft (and vice versa):
http://en.wikipedia.org/wiki/History_of_Apple_Inc.#Microsoft_deal http://en.wikipedia.org/wiki/History_of_Apple_Inc.#Microsoft...
Without Office, etc on Mac the adoption could have been severely limited. Would Apple have had the cash to develop the iPod?
I think of them as competitive symbiotes. Together they are more valuable than the sum of the parts.
- absconditus 15y agoSeveral people seem to believe that Office was key to Apple's survival. I do not understand this claim. Apple's big markets were pre-press and education. Neither really cared about Office.
- martey 15y agoDo you have a citation to back that up? I do not know about publishing, but I can guarantee you that lack of Microsoft Office compatibility would have been a dealbreaker for several of the Mac owners that I supported when I worked in educational IT. Apple's own marketing campaigns targeted at "switchers" tout this fact: http://www.apple.com/why-mac/its-compatible/#office http://www.apple.com/why-mac/its-compatible/#office
- absconditus 15y agoApple's current position is nothing like Apple's position then.
- TheloniusPhunk 15y agoI was gonna say, didn't Microsoft buy into Apple in order to avoid becoming a monopoly at some point along the way?