I mean, having used Facebook and Twitters ad systems the targeting is absurdly granular even if you spend no money. I doubt there's much advantage to being more

I mean, having used Facebook and Twitters ad systems the targeting is absurdly granular even if you spend no money. I doubt there's much advantage to being more granular in terms of actual ROI. Most of the big spender tools from what I understand are for the logistics of managing such large spend while bound by the rules of the parent company more than improved performance per dollar.