I always thought the quote about competition being one click away referred to the idea that Google could very well be feeding the next Google through a search r

I always thought the quote about competition being one click away referred to the idea that Google could very well be feeding the next Google through a search result from it’s own property that is one click away. This article seems to take on a meaning that Google was somehow referring to how easy it is to change a search engine. I don’t think this is truly how competition in search will rise. Nobody is going to build a Google that gets users to consciously replace Google as a default in a browser. It seems futile to focus on this. Google search competition will come from 2 places: the most popular platform that controls the users browser will cut them out aa default or a new search context outside the browser will become more important for searching. This is why Google pays Apple oodles of cash to make a favorable decision for them and why they invest in Google Assistant. This money defends against competitive threat. Somehow burying the ability to switch your web search engine..? Seems unimportant